You have a story to tell.
Underscore can help.
Underscore Studio crafts pieces of writing that convey clients’ ideas clearly, in a register and tone that sounds exactly right. Projects have included narrative content to introduce a new master’s program, blog posts and essays about craft, architecture, design, and neighborhood lore for, social media copy, and the refinement of brand identities. Individual projects can range in scope from an ambitious series of essays to the writing of a single, very challenging letter or email.
We speak the language of makers, material culture, and stylish archives. We’ll never ask you to justify your obsession with A-frame houses, antique porcelain, walnut furniture, or a particular typeface—we’ll just help you share it as elegantly as possible.
What We Do.
Hone Your Voice
Underscore can help you develop a signature voice for your project or brand, capturing the distinctive spirit and tone that sets you apart. We can work with you to refine the “about us” section of your website, craft an artist’s statements, or write a grant application.
Clarify Your Message
Help bring the different aspects of your print or online presence into alignment with promotional copy, website text, and press releases that reflect the personality of your brand or project. Underscore can devise a content strategy to make these elements work perfectly together.
Capture The Details
We can help you appeal to a savvy, discerning audience by producing well-researched articles, essays, or blog posts with image sourcing or interviews as needed, adding well-crafted social media copy to the mix too.